UGC moderation is an essential part of a brand’s online reputation management. It involves monitoring user-generated content for quality and compliance with guidelines, regulations, and visual standards. This can be done with human moderators or automated tools.
To get the best results, ask customers for their permission before repurposing their creations. This way, they’ll feel appreciated and will continue to share their UGC with you.
Yotpo
User-generated content is one of the best tools for building customer trust and encouraging customers to do business with you. It can also boost your brand’s exposure and improve SEO. Yotpo is a full-service UGC moderation tool that can help you gather and display reviews, ratings, and visual marketing on your site. It can even integrate with Instagram and Facebook.
Yotpo offers an all-in-one review and rating solution that helps eCommerce brands convert reviews into sales. Its single platform approach provides businesses with data-driven solutions for reviews, ratings, loyalty, and referrals.
Yotpo’s reviews feature allows shoppers to upload photos and videos in their review. These media can be automatically added to Product Galleries on your store’s site. They can also be used in your Facebook and Google Ads. In addition, if you tag products in your images, they can be displayed as Product Highlights on the front page of your website. This enhances the shopping experience and drives sales.
Stackla
UGC is a powerful marketing tool that lifts engagement, builds trust, and drives sales. It is also cost-effective compared to creating original content for your brand. However, it is important to consider the risks of using UGC and implement proper moderation processes. Some of these risks include threatening posts, graphic images, and false or misleading information. In addition, legal issues may arise when using UGC.
Stackla is a social content marketing platform that enables brands to find and manage user-generated content. The platform allows brands to sift through billions of posts and seamlessly display them alongside branded content to create personalized and trusted visual experiences across all touchpoints.
The platform allows users to filter search results by geo boundaries, hashtags, verified status, NSFW, competitor mentions, and more. It can also help marketers find and capture contact data from content creators. This data can be used for outreach and rights management workflows. For example, Toyota used UGC in their digital ads and saw a 300% increase in engagement.
Rights management tools
Rights management tools help brands curate and use user-generated content without getting into legal trouble. They also allow marketers to build a relationship with their users and ensure loyalty. This is a critical element in building a brand’s reputation in the marketplace. Rights management software like Taggbox offers a new feature update that makes it easier to acquire user-generated content and reuse it in marketing campaigns.
Inappropriate content can hurt a company’s reputation, harm customer relations and turn away potential customers. It is important to moderate UGC in order to protect the brand image and ensure that it complies with community standards.
Taggbox’s new rights management features make it easier for marketers to ask for permission to reuse user-generated content. They can select multiple posts to request rights, and then receive notifications when a user has agreed to the terms. The tool also saves permission requests in a central dashboard for easy access. It also allows marketers to track upcoming rights expirations.
Reputation management
User-generated content (UGC) has become a powerful marketing tool for businesses. Incorporating UGC into campaigns can boost brand visibility, increase customer trust, and improve engagement with the brand. However, it’s important to monitor UGC for inflammatory or inappropriate content that can damage the brand. Moderation can also help companies protect their online reputation and avoid legal issues.
UGC moderation can be automated or manual. Automated moderation uses algorithms to flag inappropriate posts. It’s cheaper and faster than manual moderation, but it can miss the context of posts and be prone to false positives. It’s best to combine these methods with human moderation to ensure a high quality of content. Additionally, it’s important to make your community guidelines clear and accessible to users. This will ensure that they understand what is and is not allowed on the site. It’ll also prevent them from circumventing your filters. This way, you can rest assured that your customers will have a safe and pleasant experience.